“Clean the World. One Hex at a Time.”

Hexatrash Mission

At HexaTrash, we believe that cleaning the world should be as engaging, rewarding, and accessible as playing your favourite mobile game.
Our mission is to transform global litter clean up into a community-powered,
gamified movement—one hexagon at a time.

Clean The Beaches

Clean The Countryside

Clean The Parks

HOW DOES IT WORK?


HexaTrash is a mobile app that turns cleaning your community into a rewarding game. The world is divided into small hexagons, and users earn points (HXT) by marking littered areas, cleaning them up, and validating others' efforts — all with geo-tagged photos. As you build streaks and level up, you unlock badges, compete on leaderboards, and gain access to real-world discounts from local businesses. Whether you're walking your dog or out with friends, every hex you clean brings us closer to a cleaner planet — and rewards you along the way.

Timeline

Progressing...

Pilot Larnaca, q2 - 2025

Full App launch, q3 - 2025

Full Cyprus coverage, q4 - 2025

Next cities - countries - q1 2026

Meet The Founder


Brian McGinty is an Irish entrepreneur with over 20 years of experience building businesses across retail, real estate, hospitality, blockchain, and digital coaching. After early careers in insurance and property, he launched ventures in Portugal, including a golf academy, before moving online to support his wife Emma, (who has chronic fatigue), and their four children.

Driven to create passive income while caring full-time for his family, Brian built a global customer base in precious metal drop shipping, contributed to Gala Games as a founder, consulted for blockchain projects, and developed the self-growth app - Get a Life.

He is also a professional life coach and author of two books on purpose and legacy. In his spare time he enjoys golf, collecting classic cars, travel and has appeared in the Hollywood movie, Napoleon.


HexaTrash was born while cleaning up litter with his kids in Cyprus — They asked Dad for some Robux for cleaning the area around the home. From that, the idea to gamify global clean up through in-app and real-world rewards was sparked!

Further Inspired by his life’s ethos of contribution and impact, Brian is now building HexaTrash to empower people everywhere to take environmental action, one hex at a time.

Frequently Asked Questions

1. What is HexaTrash?

HexaTrash is a mobile app that rewards you for helping clean up litter in your community. The world is divided into small hexagons. You can mark dirty areas, clean them, or validate others' cleanups — and earn points (HXT) for every action.

2. How do I earn rewards?

You earn HXT tokens for marking, cleaning, and validating hexes. You can also earn bonuses for daily streaks, referrals, and challenges. HXT can be spent in-app or used to unlock discounts at partner businesses.

3. Does it cost anything to use HexaTrash?

No — HexaTrash is free to download and use. You can earn HXT just by participating. Optional Premium and Pro subscriptions give you extra features, faster rewards, and access to better discounts.

4. How does HexaTrash prevent cheating or fake cleanups?

Every action requires a geotagged photo, and each hex must be completed by three different users — one to mark, one to clean, one to validate. We also use GPS checks, moderation, and smart anti-fraud tools.

5. Where can I use HexaTrash?

We’re starting with a pilot in Larnaca, Cyprus — but the app is built to scale globally. As we grow, more cities and countries will be added. You can help bring HexaTrash to your area by signing up and spreading the word.

6. What can I do with my HXT tokens?

You can use HXT to unlock boosts, cosmetic upgrades, and exclusive offers from local businesses. New features like digital badges, map skins, and marketplace options are being added all the time.

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